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9 December 2009 – Geneva, Switzerland: Advanced Digital Broadcast (www.adbglobal.com), a leading supplier of technology to the global digital television industry, announced today that it has demonstrated live  that it can deliver the promise of tru2way for cable system operators, and consumers.

At a recent CableLabs® Interop event, ADB showed how its award winning ADB-4820C high-definition set-top box can seamlessly support the full functionality of both Cisco and Motorola tru2way head-ends and CableCARDs.  The ADB-4820C was first connected to a Cisco head-end using a Cisco CableCARD, and displayed Time Warner Cable’s TV channels and tru2way interactive guide. Next, without powering down the set-top, the CableCARD was removed from the box and replaced with a Motorola CableCARD. The box then automatically connected to the Motorola head-end, and in less than 5 minutes displayed Comcast’s TV channels and tru2way interactive guide.    You can see a video of this demonstration at; (http://www.adbglobal.com/?q=node/429)

This demonstration illustrates how a correct implementation of tru2way devices and head-ends allows portability and interoperability between head-ends, networks, and set-top boxes, dramatically reducing the cost of integration, deployment and ownership for cable MSOs.

“The promise of tru2way® has been that a single platform would lead to a transformation of the set-top box environment by allowing one device to fit multiple systems,” said Timothy P. Schermerhorn, SVP & GM of Advanced Digital Broadcast’s Americas Cable business unit. “This achievement is a direct benefit of our uncompromised open-standard software capabilities. Rather than delivering technology pieces that operators are left to integrate at high cost, ADB provides a fully integrated set-top platform that is ready for immediate deployment. This saves operators’ time and money allowing them to focus on advanced TV services development rather than on set-top integration.”
The ADB-4820C efficiently integrates ADB’s own tru2way stack. It is designed as a “set-back” box: it mounts to the back of a plasma or LCD television panel and uses the latest HDMI-CEC™ technology to enable a single remote control to be used for both the TV and the set-back box providing the consumer with a seamless user experience. Having the box mount on the back of the flat panel makes it ideal for hospitality applications. The device has been developed to meet the low-energy consumption levels set by standard bodies.
The ADB-4820C is tru2way certified since early 2008. It recently was honored as “Best Set-Top Box Technology” at IMS Research’s 2009 TV Innovation Awards, and at the same occasion ADB was honored as “TV Innovator of the year”.
ADB’s tru2way product line benefits from the same uncompromised approach to full-fledge open-standards and includes:

• The ADB-6880CDMX an interactive, media center with digital video recorder and Home Networking capability.
• The ADB-6880CDM is an interactive set-top box optimized for tru2way networks with Home Networking capability.

About ADB
Advanced Digital Broadcast (www.adbglobal.com) is a leader in the design, development and supply of high-quality products to the world-wide digital television market. The Company has deployed over 14 million set-top boxes, across high-volume markets, incorporating the industry’s pioneering middleware, conditional access and hardware technologies.

ADB has established itself as a trusted partner to television operators supporting them to launch new services using state-of-the-art technology.
Through its unique end-to-end understanding of set-top box software, ADB is able to design and supply highly efficient and optimized hardware platforms ahead of the competition.
Approximately 70% of ADB’s workforce is dedicated to engineering; developing products across all the digital television technology platforms including cable, Internet Protocol (IP), satellite and terrestrial. The company is headquartered in Geneva, Switzerland with its main Research and Development facility in Zielona Gora, Poland and Operations division in Taipei, Taiwan.
ADB has local representation in Australia, Italy, Singapore, Spain, the Ukraine, the United States and the United Kingdom.

ADB is a member of ADB Group; ADB Group (www.adbholdings.com) is publicly listed on the Swiss Stock Exchange (SIX:ADBN).
ADB. Defining Digital.

ADB. Defining Digital.

For more information:

Michael D. Malcy
Advanced Digital Broadband
303-474-8660