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• Guidance confirmed for full-year 2009
• Several prestigious awards received during the third quarter
• New customer acquisitions and customer upgrades
• Trend towards high-end products continues

Geneva – 29 October 2009

Advanced Digital Broadcast Holdings S.A. (SIX: ADBN) reported today an update on the development of its business.

The Group’s business was sound during the third quarter of 2009. The margins and profitability ratios continue to be in line with expectations. The top line growth remains lower compared to previous years, as indicated in the full-year guidance. The Group also enjoys a strong financial position maintained throughout the quarter. The demand from cable and satellite segment remains strong, with the demand from terrestrial segment picking up and IPTV starting to follow. The customer trend of shifting towards high-end product continues. Respectively, the high-definition products contributed a significant majority of the product sales, with PVR set-top boxes forming a clear majority of the products sold. The Group continues in its dominant position as the leader in hybrid technology: most of the product sales today come from either hybrid or hybrid ready set-top boxes.

In the area of business development, the Group recorded the following achievements during the third quarter of 2009:

• The Group will deliver high-end IPTV set-top boxes to Altibox AS in Norway.
• The Group announced the launch of its first high definition interactive digital terrestrial (DTT) set-top box for the Italian retail market that will allow Italian football fans to watch Serie A in high definition as well high definition programs broadcast in the switch-off areas. The ADB set-top boxes will support the Mediaset Premium Pay TV service.
• The Group is delivering a state-of-the-art hybrid high-definition set-top box for ITI Neovision, one of its top ten customers. This new set-top box will include access to a broader range of channels in high definition, VOD and gaming whilst allowing consumers to watch their videos stored on a range of networked devices through the TV screen, while internet connectivity will enable them to view internet content and access social networking sites.
• The Group will deliver its digital terrestrial set-top box to Spanish company, Ikusi. The deal marks a milestone for both companies as it will be the very first product launched in the Spanish market for DTT pay services and will thus set the standard to follow for this market.

The Group was delighted to receive a record amount of nominations and awards during the third quarter of the year. Up to the time of this update, the awards and nominations were as follows:

• The Group received the recognition as the TV Innovator of the Year from IMS Research, in its TV 3.0 annual conference. In the same conference, the Group also received the award for the Best Set-Top Box Technology in the industry.
• The Group was awarded the second prize in the Swiss Equity Award 2009 for small- and mid-cap companies listed at Zurich Stock Exchange.
• In the SAT Krak Expo in Poland, the Group received an award for Best PVR Solution.
• At the Eastern European Broadband Convention 2009, the Group received the award for the Most Innovative Produt/Solution of the conference.

The Group continued to align its resources in order to achieve further efficiencies in both product development and customer service. The resources of the Group’s affiliate Osmosys have been re-distributed to support other business activities. The Group views this as a tool for serving its customer base in an integrated way, in line with its strategy.

Andrew Rybicki, Chairman and CEO of the Group, commented: “We are honored to have received a significant amount of external recognition recently. This further strengthens our belief that our strategy and dedication to the high end of the market is validated. It is also satisfying to note that our focus on efficiency and profitability is bearing fruit. Therefore, we are pleased to be able to confirm the guidance given to the full year of 2009. ”

Share buyback programme

The Group launched a share buyback programme on 7 September 2009 on the second trading line with the aim of reducing the share capital by the amount of shares so repurchased. As per the time of this release, the Group has bought back 107,126 shares under the programme.

Conference call

The management of ADB Group will hold a conference call to comment the business update today at 14:00 CET.

To connect to this conference, participants will be required to dial: +41 (0) 44 580 64 03
To ask a question, the participants will be required to dial: 01.

The main financial statements for the first-half of 2009 are attached to this press release. This press release and further information on ADB Group can be found on the Group’s website at www.adbholdings.com.

For further information please contact:

Tina Nyfors
EVP, Corporate Development
Tel: +41 22 592 8433
Fax: +41 22 592 8432
t.nyfors@adbglobal.com

-end-

About ADB Group (SIX: ADBN)

ADB Group (www.adbholdings.com) was founded in 1995 and is a leading developer of solutions required to view and interact with digital TV broadcast through cable, satellite, terrestrial and IP networks. The Group primarily sells consumer premise devices, including set-top boxes, with over 14 million units deployed since 1997. The development and sales of the Group’s products and services are conducted through ADB (www.adbglobal.com), and Vidiom Systems (www.vidiom.com).
 
This press release contains forward-looking statements. You are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those in the forward-looking statements as a result of various factors, among which:

• future developments of the world digital TV market, in particular the future demand for digital TV products in the key markets and from key customers served by our Group;
• pricing pressures, competitive market situation;
• our and the industry’s capability to successfully and timely innovate and develop challenging technology, and our capability to hire and retain high-level employees;
• changes in the exchange rates between the US$ and the main other operating currencies of the Group, including the Euro and the Polish Zloty;
• our ability in an intensive competitive environment, to continue securing orders  from existing or new customers and to achieve our pricing expectations for volume supplies of new products in whose development we have or are currently investing;
• the ability of our suppliers to meet our demands for supplies, qualitatively or quantitatively, and to offer competitive pricing;
• our gross margin could vary significantly from expectations based on changes in revenue levels, product mix and pricing, changes in unit costs, and the timing and execution of shipments ramp-ups;
• changes in the economic, tax, social or political environment, including import and other duties, military conflict, terrorist activities, as well as natural events such as severe weather, health risks, epidemics or earthquakes in the countries in which we, our key customers and our suppliers operate;
• our ability to obtain required licenses on third-party intellectual property on reasonable terms and conditions, the impact of potential claims by third parties involving intellectual property rights relating to our business, and the outcome of litigation;
• the results of actions by our competitors, including new product offerings and our ability to react thereto;

Advanced Digital Broadcast Holdings SA undertakes no obligation to publicly update or revise any forward-looking statements. Advanced Digital Broadcast Holdings SA reserves the right to amend the information at any time without prior notice.

The information contained in this press release may not be considered as being a substitute for economic, legal, tax or other advice and you are cautioned to base investment decisions or other decisions on the content of this release. You are recommended to consult your investment advisers or other advisers prior to making any decision.