• Revenue grew 5.6% over 2008, reaching US$ 381.0 million
• Adjusted EBIT grew 42.9% compared to 2008 and reaching US$ 27.7 million, resulting from increased operational efficiencies
• Cash generated during the year amounted to US$ 47 million
• US$ 22.3 million returned to shareholders through share buyback
• Seven new customers won during the year; two new markets opened
• A record amount of technology, innovation and quality awards won

Geneva –11 February 2010, 06.00 a.m. (CET)

Advanced Digital Broadcast Holdings S.A. (SIX: ADBN) reported today ADB Group’s unaudited consolidated financial results for the full year 2009.

Revenue for the full year 2009 reached US$ 381.0 million, increasing 5.6% compared to 2008, in line with expectations as communicated in the latest business update in October 2009. The gross profit amounted to US$ 139.0 million or 36.5% of the revenue, also in line with the Group’s expectations for the year and following the anticipated sales mix development.

The Group continued increasing its operational efficiency throughout the year. The operating expenses-to-sales ratio decreased from 33.2% in 2008 to 28.2% in 2009.

Adjusted Earnings Before Interest and Tax grew to a record US$ 27.7 million, or 7.3% of the revenue. This was ahead of the Group expectations. Adjusted Net Profit After Tax reached a record US$ 23.1 million in 2009 or 6.1% of the revenue, compared to US$ 14.9 million in 2008 (continuing operations). This yielded US$ 4.18 adjusted Earnings Per Share, or US$ 4.09 on diluted basis.

The cash generation was strong throughout the 2009, yielding US$ 47 million (after R&D investments). After using a total of US$ 22.3 million for the share buyback programmes, the Group closed the year with a gross cash position (including available-for-sale investments) of US$ 100.3 million (compared to US$ 71.0 million in 2008), net cash position of US$ 69.3 million (compared to US$ 43.8 million in 2008), and a net current asset position of US$ 42.1 million (compared to US$ 38.0 million in 2008). Consequently, the Group enters the year 2010 with a strong balance sheet.

During 2009, the Group conducted a goodwill review of the assets acquired from Vidiom Systems Inc. in early 2006. Based on this, the Group decided to take non-cash, non-recurring impairment charges of US$ 8.2 million, mainly attributable to the lower value of the goodwill, due to a delay in the general tru2way market development in the US, compared to the initial expectations at the time of acquisition. The Group notes that its prospects in the US market remain intact. For the sake of comparability, the Group presents adjusted figures without the impact of the impairment charges.

The reported Earnings Before Interest and Tax, including the effect of the impairment charges, was US$ 19.5 million, or 5.1% of the revenue. The Net Profit After Tax accounted for US$ 15.3 million, or 4.0% of the revenue.

Outlook for 2010

The Group gives the following guidance for the full year 2010:

• Revenue is expected to grow over 10% in 2010;
• The Group expects to continue being profitable at an acceptable level

Business overview

High-definition TV (HDTV) products accounted for 79% of product sales revenue, compared to 72% in 2008. Personal Video Recorders (both high and standard definition) represented 58% of the product sales, compared to 39% in 2008. The sales of hybrid products represented 75% of the product sales, and thus confirmed the Group leadership in this area. As a total, the high-end products constituted 85% of the Group overall product sales. The Group notes that these developments confirm the trend towards high-end consumer digital TV equipment.

The year was strong for cable business, which constituted 39% of the Group revenue, the same level than last year. The main driver was the expansion of the existing customer businesses, which in particular benefited from the prevailing consumer trend to focus more on in-house entertainment. Terrestrial business represented 12% of Group revenue, compared 18% in 2008. This business was helped from the increased demand from the Italian market towards the latter part of the year. The satellite business increased to 29% of the revenue, growing from 13% in 2008. IPTV contributed 19% of the Group revenue, compared to 27% in 2008, reflecting overall difficult year in the IPTV environment.

During the year 2009, the Group won the following new customers: TFN (Taiwan), Altibox (Norway), GGA Maur (Switzerland, three Spanish retailers (including Ikusi) and one Eastern European operator. Notably, amongst these, two represented entry to new markets; Taiwan cable, and Spanish retail. The Group was also among the first to introduce a new retail product in Italy for satellite broadcast, which recorded great customer success. Today the Group also announced that Telekom Austria has started deploying advanced connected home features with ADB’s set-top boxes and network software. These include DivX video support and home networking features. The service is the first of its kind in Europe.

The Group received during the year numerous awards and recognitions in the fields of technology development, innovation, consumer experience and corporate development. Most notable from these are awards from IMS Research for the “TV Innovator of the Year 2009”and “Best STB Technology”; EEBC Telecom & Broadcasting “The most innovative product/solution” award, and the second place in the Swiss Equity Award competition.

During the full year of 2009, Europe represented 84%,, Middle East and Africa 9%, Americas 6% and Asia Pacific 1% of the total Group revenue. Both Western and Eastern European customers grew strongly, Eastern Europe representing 28% of the Group’s total revenue compared to 20% in 2008.

The Group’s efforts in developing advanced software-based features are meeting good market demand. In October, one of the Group’s customers started deploying its latest generation HD User Interface, called Carbo. On top of providing fast response time, Carbo also embeds advanced features such as YouTube™ access capability, for an enhanced multimedia experience. In November, due to its software prowess, the Group was able to demonstrated full interoperability of its set-back box with the two most deployed systems in the US cable industry. The Group’s set-top box software products are now delivered to more and more customers: to date, no less than six customers or markets benefit from a complete set of such products, from middleware to user interface, including home networking.

In 2009, the Group has smoothly expanded and diversified its supplier base of both manufacturing and component suppliers. It has also ramped up two hardware design ODMs, allowing it to increase its design capabilities while maintaining its fixed cost base. This also provides the Group with more cost-efficient design capabilities. All this was achieved in parallel with increased efforts on quality, which the Group sees as a strong differentiator in the industry.

Looking forward, the Group sees a continued shift towards software-based value-adding services on the set-top platforms, driven by both user experience improvements and multimedia convergence. The Group sees this trend as a confirmation of its vision, and providing multiple opportunities going forward.

Results for the second half of 2009

Results for the second half of 2009 developed as follows, compared to the previous semesters (2009 numbers refer to the adjusted figures):

Note: The above figures are presented for the continuing operations.

Organizational update

The Group continued to align its resources in order to achieve further efficiencies in both product development and customer service. The resources of the Group’s affiliate Osmosys have been re-distributed to support other business activities. The Group views this as a tool for serving its customer base in an integrated way, in line with its strategy. After the reorganization, the Software and Services segment falls below the threshold for reporting segments, according to IFRS. Therefore, going forward, the Group will report on one segment only: Digital TV Products and Services.

In early 2010, Mr. Krzysztof Bilinski, Vice President and General Manager for Satellite and Terrestrial Business Unit, Advanced Digital Broadcast SA, has been appointed to the Executive Committee of ADB Group. He has been with ADB Group since 1997, holding various senior management positions and will continue being responsible for one of the Group’s largest business units.

Share buyback

The Group launched a share buyback program on 7 September 2009 on the second trading line with the aim of reducing the share capital by the amount of shares so repurchased. As per the time of this release, the Group has bought back 525.710 shares under the program. Currently the Group is in possession of 1,111,063 of its own shares.

Conference call

ADB Group management will hold a telephone conference to discuss the 2009 financial results and outlook for the year 2010, today, at 15.00 CET.

To connect to the conference call, participants should dial the following number: +41 (0) 44 580 64 03
During the presentation, please press "01" on your telephone keypad if you wish to ask a question.

This press release and further information on ADB Group can be found on the Group’s website at www.adbholdings.com

For further information please contact:
Tina Nyfors
Executive Vice President
Corporate Development
Tel: +41 22 592 8433
Fax: +41 22 592 8432
t.nyfors@adbglobal.com

-end-

About ADB Group (SIX: ADBN)

ADB Group (www.adbholdings.com) was founded in 1995 and is a leading developer of solutions required to view and interact with digital TV broadcast through cable, satellite, terrestrial and IP networks. The Group primarily sells consumer premise devices, including set-top boxes, with over 15 million units deployed since 1997. The development and sales of the Group’s products and services are conducted through ADB (www.adbglobal.com), and Vidiom Systems (www.vidiom.com).

This press release contains forward-looking statements. You are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those in the forward-looking statements as a result of various factors, among which:

• future developments of the world digital TV market, in particular the future demand for digital TV products in the key markets and from key customers served by our Group;
• pricing pressures, competitive market situation;
• our and the industry’s capability to successfully and timely innovate and develop challenging technology, and our capability to hire and retain high-level employees;
• changes in the exchange rates between the US$ and the main other operating currencies of the Group, including the Euro and the Polish Zloty;
• our ability in an intensive competitive environment, to continue securing orders from existing or new customers and to achieve our pricing expectations for volume supplies of new products in whose development we have or are currently investing;
• the ability of our suppliers to meet our demands for supplies, qualitatively or quantitatively, and to offer competitive pricing;
• our gross margin could vary significantly from expectations based on changes in revenue levels, product mix and pricing, changes in unit costs, and the timing and execution of shipments ramp-ups;
• changes in the economic, tax, social or political environment, including import and other duties, military conflict, terrorist activities, as well as natural events such as severe weather, health risks, epidemics or earthquakes in the countries in which we, our key customers and our suppliers operate;
• our ability to obtain required licenses on third-party intellectual property on reasonable terms and conditions, the impact of potential claims by third parties involving intellectual property rights relating to our business, and the outcome of litigation;
• the results of actions by our competitors, including new product offerings and our ability to react thereto;

Advanced Digital Broadcast Holdings SA undertakes no obligation to publicly update or revise any forward-looking statements. Advanced Digital Broadcast Holdings SA reserves the right to amend the information at any time without prior notice.

The information contained in this press release may not be considered as being a substitute for economic, legal, tax or other advice and you are cautioned to base investment decisions or other decisions on the content of this release. You are recommended to consult your investment advisers or other advisers prior to making any decision.

This press release is not an offer of securities for sale or a solicitation to invest in Advanced Digital Broadcast Holdings SA securities. In particular, it is not an offer of securities for sale in the United States of America, its territories and possessions. Securities may not be offered or sold in the United States absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended. Advanced Digital Broadcast Holdings S.A. does not intend to register its securities in the United States of America.

ADVANCED DIGITAL BROADCAST HOLDINGS SA AND SUBSIDIARIES

CONSOLIDATED INCOME STATEMENTS
YEARS ENDED 31 DECEMBER 2009 AND 2008

* Adjusted figures are computed without the effect of impairment charges

ADVANCED DIGITAL BROADCAST HOLDINGS SA AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
YEARS ENDED 31 DECEMBER 2009 AND 2008
(Expressed in United States Dollars)

ADVANCED DIGITAL BROADCAST HOLDINGS SA AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
31 DECEMBER 2009 AND 2008

ADVANCED DIGITAL BROADCAST HOLDINGS SA AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
YEARS ENDED 31 DECEMBER 2009 AND 2008

(Continued)

ADVANCED DIGITAL BROADCAST HOLDINGS SA AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS (CONTINUED)
YEARS ENDED 31 DECEMBER 2009 AND 2008

 ADVANCED DIGITAL BROADCAST HOLDINGS SA AND SUBSIDIARIES

OPERATING SEGMENTS
YEAR ENDED 31 DECEMBER 2009 AND 2008

* Includes assets from discontinued operations for $8,786

ADVANCED DIGITAL BROADCAST HOLDINGS SA AND SUBSIDIARIES

OPERATING SEGMENTS (CONTINUED)
YEAR ENDED 31 DECEMBER 2009 AND 2008

* Includes assets from discontinued operations for $28,966